Experience

Sr. UI designer-developer, Scheduling Institute
May 2020 – July 2023 | Alpharetta, GA

• Designed and developed effective lead generation landing pages, email campaigns with an eye for UI/UX and a focus on conversion optimization.
• Led the design of intuitive and aesthetically pleasing user interfaces for multiple websites.
• Managed the UI design for e-commerce websites, optimizing the user journey from product discovery to checkout.
• Increased conversion rates and average order values by improving site navigation, product display, and checkout process.
• Spearheaded the UI design for numerous iPad applications, with a focus on creating an engaging and user-friendly experience.
• Collaborated closely with developers to implement designs, ensuring the application’s responsiveness and smooth performance.
• Conducted usability tests and refined designs based on user feedback.

UI Designer, Kemper Medical
Jan 2019 – May 2020 | Alpharetta, GA

Web Master, FermobUSA
Apr 2017 – Jan 2019 | Cumming GA

• Created visually appealing and intuitive user interfaces that align with the high-end brand image and cater to the aesthetics of our target market.
• Designed user flows, wireframes, and interactive prototypes to create a user-friendly shopping experience for both B2B and B2C customers.
• Collaborated with the development team to implement the designs, ensuring a smooth transition of the website from B2B to B2C without disrupting the shopping experience for existing customers.
• Worked closely with cross-functional teams, including marketing, product management, and customer service, to deliver a unified customer experience. 

Jr. UX – UI Designer, TransAmerican Auto Parts
Dec 2013 – Sept 2016 | Compton CA

• In my role at Trans American AutoParts, a world leader in automotive parts supply, my focus was on UX design to enhance the online customer journey for our diverse global user base.
• Assisted in conducting user research, including surveys, interviews, and usability testing, to understand user behavior, needs, and pain points.
• Worked closely with stakeholders including product managers, engineers, and marketing professionals to understand business objectives and user needs.
• Supported the design of user flows, wireframes, mockups for the company’s mobile app and website, focusing on a user-centered approach.
• Participated in quality assurance testing to identify and rectify any UX issues prior to product launches.

Email Designer, Implant Direct
Jan 2013 – Dec 2013 | Valencia, CA

• Created and optimized email templates for various campaigns including promotional, transactional, newsletter, and lifecycle emails.
• Designed responsive email layouts ensuring compatibility across various email clients and devices.
• Ensured all email designs are in line with the company’s brand guidelines and visual identity. 

Visual Designer, Warehouse MultiMedia Agency
Aug 2009 – Jan 2013 | Goodlestville, TN

• As a Visual Designer at Creative Ad Agency – Warehouse Multimedia, I worked on a variety of client projects, crafting compelling visual narratives for both digital and print media.
• Created visual assets for digital platforms, including websites, social media, email campaigns, and digital advertisements.
• Ensured designs are responsive and optimized for various screen sizes and platforms.
• Collaborated with a diverse range of clients to understand their brand, marketing goals, and visual communication needs.
• Interpreted client briefs and transformed their vision into impactful visual designs.
• Designed print materials, including brochures, posters, business cards, and packaging, ensuring brand consistency across all media.
• Worked closely with printers to oversee the quality of the final output, ensuring color accuracy and print quality.

Visual Designer – Intern , RatnaYob Ad Agency
Aug 2003 – Sep 2005 | Nagpur, MH India