Anjali Bhalekar

UI -UX Designer

bhalekar.anjali@gmail.com

Education

General Assembly ’22
UX Design Certificate

Arena Multimedia ’05
Web Designer Diploma

GCM University ’03
BFA – Visual Art and Communcation

Tools

  • Figma
  • Sketch
  • Invision
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Express
  • Adobe Dreamweaver
  • WordPress
  • Marketo
  • Mail Chimp
  • WordPress
  • Bootstrap
  • Drupal
  • Marketo
  • Teamoworks/Miro/Wrike/Trello

 

Skills

  • Wireframing and Prototyping
  • User research and persona developement
  • Strong understanding of UI principle
  • Responsive design and development
  • Excellent communication and  collaberation skill

 

Experience

 

Sr. UI designer-developer, Scheduling Institute
May 2020 – July 2023 | Alpharetta, GA

  • Designed and developed effective lead generation landing pages, email campaigns with an eye for UI/UX and a focus on conversion optimization.
  • Led the design of intuitive and aesthetically pleasing user interfaces for multiple websites.
  • Managed the UI design for e-commerce websites, optimizing the user journey from product discovery to checkout.
  • Increased conversion rates and average order values by improving site navigation, product display, and checkout process.
  • Spearheaded the UI design for numerous iPad applications, with a focus on creating an engaging and user-friendly experience.
  • Collaborated closely with developers to implement designs, ensuring the application’s responsiveness and smooth performance.
  • Conducted usability tests and refined designs based on user feedback.

 

UI Designer, Kemper Medical
Jan 2019 – May 2020 | Alpharetta, GA

  • Designed intuitive user interfaces for Medical Company’s B2B e-commerce platform, ensuring clear and easy navigation.
  • Worked closely with UX designers to create a seamless user journey from product discovery to purchase completion.
  • Collaborated with the marketing team and stakeholders to understand the core values, vision, and target audience of the brand.
  • Designed a cohesive visual identity that effectively communicated the brand message across all digital platforms (website, mobile app, marketing materials).

    Web Master, FermobUSA
    Apr 2017 – Jan 2019 | Cumming GA

    • Created visually appealing and intuitive user interfaces that align with the high-end brand image and cater to the aesthetics of our target market.
    • Designed user flows, wireframes, and interactive prototypes to create a user-friendly shopping experience for both B2B and B2C customers.
    • Collaborated with the development team to implement the designs, ensuring a smooth transition of the website from B2B to B2C without disrupting the shopping experience for existing customers.
    • Worked closely with cross-functional teams, including marketing, product management, and customer service, to deliver a unified customer experience. 

    Jr. UX – UI Designer, TransAmerican Auto Parts
    Dec 2013 – Sept 2016 | Compton CA

      • In my role at Trans American AutoParts, a world leader in automotive parts supply, my focus was on UX design to enhance the online customer journey for our diverse global user base.
      • Assisted in conducting user research, including surveys, interviews, and usability testing, to understand user behavior, needs, and pain points.
      • Worked closely with stakeholders including product managers, engineers, and marketing professionals to understand business objectives and user needs.
      • Supported the design of user flows, wireframes, mockups for the company’s mobile app and website, focusing on a user-centered approach.
      • Participated in quality assurance testing to identify and rectify any UX issues prior to product launches.

       

      Email Designer, Implant Direct
      Jan 2013 – Dec 2013 | Valencia, CA

      • Created and optimized email templates for various campaigns including promotional, transactional, newsletter, and lifecycle emails.
      • Designed responsive email layouts ensuring compatibility across various email clients and devices.
      • Ensured all email designs are in line with the company’s brand guidelines and visual identity. 

      Visual Designer, Warehouse MultiMedia Agency
      Aug 2009 – Jan 2013 | Goodlestville, TN

      • As a Visual Designer at Creative Ad Agency – Warehouse Multimedia, I worked on a variety of client projects, crafting compelling visual narratives for both digital and print media.
      • Created visual assets for digital platforms, including websites, social media, email campaigns, and digital advertisements.
      • Ensured designs are responsive and optimized for various screen sizes and platforms.
      • Collaborated with a diverse range of clients to understand their brand, marketing goals, and visual communication needs.
      • Interpreted client briefs and transformed their vision into impactful visual designs.
      • Designed print materials, including brochures, posters, business cards, and packaging, ensuring brand consistency across all media.
      • Worked closely with printers to oversee the quality of the final output, ensuring color accuracy and print quality.

       

      Visual Designer – Intern , RatnaYob Ad Agency
      Aug 2003 – Sep 2005 | Nagpur, MH India